Group D Unit 4 Final Blog Unit 8
Ricki Zahner
Xina's Business Analysis
As an overview, Xina’s business processes and systems used include the Toast plaform and POS for restaurant sales and employee timekeeping as well as ADP for HR payroll services, and HotSchedules for managing employee scheduling.
In introduction, typical business processes generally include multiple types of hardware including point of sale stations, computers, server systems, databases, external storage devices, routers, and networks.
Software will often include the various computer programs and information systems the business uses to function which can include the more standardized Microsoft Office Suite to more buisness-specific custom software options. Software is comprised of two essential elements which are client and server operating systems and application programs. Operating systems are software programs which have the ability to control either the client’s computer system or the server computer system. Application programs, on the other hand, are applications which process on the client computer or the server computer. All computers are equipped with an OS- operating system which controls the computer’s overall functions. In order to run a specific application that would need to have an application program. Native applications or thick-client applications are operating system specific such as Microsoft Office created specifically for Windows or Mac computers. Web applications or thin-client applications, however, are designed to run over the online browser and can therefore be used on any computer operating system. The major operating systems are the non-mobile clients including Windows, macOS, Unix, and Linux. The mobile clients are Symbian, BlackBerryOS, iOS, Android, and Windows 10 for mobile devices. Common servers used include Windows server, Unix, and Linux.
Information systems generally include the use of CRM, ERP, and EAI, which are all instrumental in avoiding information silo issues between a company’s individual departments by helping to share information globally.
A CRM system is a customer relationship management system that is a group of applications all within a shared database that includes all departments from marketing to sales to customer service. All customer interactions at each department level are noted in the same CRM system accessible to all employees in all departments for a customer-centric approach.
An ERP system is an enterprise resource planning program with a collection of modules as well as a database and a set of business operation processes all compiled into one platform. The ERP system works on ERP technology which similar to the CRM program with additional features including inventory management, manufacturing databases, accounting recordkeeping, as well as HR programs. The goal of the ERP system is to allow for both ends of the company to integrate seamlessly with each other with accessible data to all. Some major ERP vendors include Oracle, Microsoft Dynamics, SAP, NetSuite, Sage.
An EAI system is an enterprise application integration system. This system is applicable to specific types of businesses
such as manufacturing companies or those that do not have information silo issues as that would make it exceedingly
difficult to implement the EAI system. The EAI system works as connector for existing systems to bridge the applications
together and allow for them to connect to one another for integrated data. It is oftentimes a first step in the process of
ultimately advancing to a full move to an ERP system.
Nowadays businesses also need a full-fledged social media campaign in order to stay relevant and gain social capital which is the needed to build new customer relationships and trust through valued social relationships both with other well-known competitors or influencers as well as with potential future customers.
Xina’s Business Processes Analysis
The hardware system used at Xina Restaurant is the Point of Sale tablet computers for Toast for payment processing, employee timekeeping. The business owner also uses a personal computer as well.
Xina also uses the ADP server application which runs on a Windows operating system computer in the restaurant’s office. ADP is an online cloud-based application which supports the HR and payroll processes of Xina. ADP is also a cloud-based platform that outsources all payroll and HR needs and it can also be used alongside ERP systems by efficiently integrating with them.
Xina uses the HotSchedules server application which runs on a remote server online and is accessible by all staff on their personal mobile devices. HotSchedules assists Xina with the process of managing employee scheduling. This works to update employees on current schedules and for coverage when someone is out.
As an Information Silo Assessment on Xina, there was no global information system found. The information silos that exist at Xina include the following information systems, procedures, and data used including Toast for order placement, order fulfillment, employee timekeeping, customer data as well as ADP for payroll processing and HR, and Hot Schedules for employee shift scheduling management. With these multiple information systems which don’t interact with each other there are multiple information silos present.
In analysis of the Social media and Social Capital at Xina, the social capital theory maintains that business revenue can be generated from social media information systems. This revenue is created through the increase in capital which is the investment of business resources to create a future profit. In the case of social capital, the investment of social interactions results in an increase in future revenues. All forms of social networking can lead to this as connections are made and business partnerships are formed. The value earned from social capital can come in the form of new information sources to help with future business decisions, influence gained over others in positions of power, social credentials to gain the market’s trust via knowledge of your alliances, and personal reinforcement for an improved self-image in your field of business. This value can fluctuate depending on the number of social connections formed, the strength of the connections, and the power of those connections.
Xina Number of Social Relationships on Instagram & Facebook= nearly 10k followers each
Relationship Strength= Each post on Instagram has on average around 50 comments and nearly 1,000 likes which is an indicator of a great communication relationship between Xina and their consumer market.
The Entity Resources of Xina include the thousands of followers of Xina are mostly comprised of current and future potential customers making them a great resource for future revenue potential.
Overall, the social capital of Xina Restaurant is quite strong based on their number, relationship strength, and resources of their social connections. They can still continue working to further strengthen their social capital by increasing their content and connections for a further increase in their social capital.
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