Recommendations – John Miller
• Update Main Menu
o Revise main dishes that have not been performing well
o Will help save costs and reduce expired products
o Can ask employees or customers on social media to help with adding to menu.
• Connect More with Customers through Social media to obtain feedback
o Use social media to gain feedback, reviews, answer complaints, and other things
o Can help bring back upset customers
o Shows you care about the customer
• Promote deals and even giveaways to drive up dine-in and take-out
o Make entrée deals or start giveaways like the bigger franchise restaurants
o Help drive up sales
• Partner with local businesses (collabs) to help build a bigger local crowd
o There are plenty of food markets and local businesses that can collab with Xina with certain sushi rolls, entrees, or desserts to help build business for all parties involved
o Some examples:
Kohr’s Frozen Custard
• Ice Cream Dessert specials
Ocean Fresh
• Local Seafood Market
Burger Buff
• Pop-up Burger inspired sushi roll
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